Denise's Reflection on "Why McDonald's Fries Taste So Good" by Eric Schlosser
It's amazing to me to learn that just a little more than 50 years ago McDonald's really cared about their food. The preparation of the french fry was once "religious". All that has since changed dramatically. What used to take hours to make a batch of fries now take a matter of minutes. I personally am a huge fan of McDonald's fries as most of the United States probably is, but now I am shocked to know that the fry I love is really not a fry at all. In this reading the author Eric Schlosser mentions a term that I had never heard before, "The Flavor Industry".
He explains the process in which the fries are actually made, then explains something I never knew. Food that is processed actually looses all its flavor during the process of being processed. This shocked me because in my mind processed food was just canned or frozen, it never crossed my mind that the flavor could actually be lost. The sad truth is though, that the flavor is lost. Schlosser really caught my interest when he started to explain exactly how the "Flavor Industry" has a connection to McDonald's fries. Since their fries have left their flavor on the conveyor belt it is the "flavor industry's" job to come up with the delicious flavor that so many americans crave. The rest of the essay goes on to describe what the "Flavor Industry" and how most of the food that we as americans consume is "naturally flavored" or "artificially flavored".
The last paragraph of this essay really captivated me. Schlosser describes his visit to one of the flavor companies. He went through a taste test but he describes how unusual the taste test was. There was no food just test tubes. Each one had a different flavor. He smelled the small strip that contained the flavor and what he smelled was a grilled hamburger. AMAZING!?! I don't know whether to be amazed at the technology or disgusted that food is no longer treated as the source of life but as something on the conveyor belt.